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Principles Of Communications

What is Communications?
Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behavior. In communication process, a sender (encoder) encodes a message and then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel.

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Communication Models

Models of communication refer to the conceptual model used to explain the human communication process. The first major model for communication came in 1949 by Claude Elwood Shannon and Warren Weaver for Bell Laboratories. Following the basic concept, communication is the process of sending and receiving messages or transferring information from one part (sender) to another (receiver).

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Theories of Mass Communication and designing media content

Hypodermic Needle Theory
The Hypodermic Needle Theory implied mass media had a direct, immediate and powerful effect on its audiences. The mass media in the 1940s and 1950s were perceived as a powerful influence on behavior change.Several factors contributed to this "strong effects" theory of communication, including:

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Understanding Audiences

Understanding Audiences is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the subject. After considering all the known factors, a profile of the intended audience can be created, allowing writers to write in a manner that is understood by the intended audience.

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Social Media And Its Use In Online Journalism

Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

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Mobile Website

Mobile websites are specially designed for viewing mobile contents on Mobile Phones. Earlier websites were seen only on computers that contained large screens for viewing, and logical computational power and higher Internet speed. But mobile phones are smaller in screens and less powerful than a computer. The Internet connection used in mobile phones has also very slower speed. So, websites for computers cannot function well on mobile phones, it needs a special structure for mobile phones and for running on mobile phone; there is the need to create special websites for mobile phones.

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